About Our Podcast
B2B Sales Trends is the go-to podcast for sales leaders looking to stay ahead in an evolving market. We explore the biggest challenges in B2B sales today through candid conversations with industry experts.
Brought to you by Global Performance Group.
Our Team
The B2B Sales Trends Podcast is brought to you by this team of hard-working people
Host
Harry Kendlbacher
Producer
Mihaela Mars
Partnership & Outreach
Adam Pavel
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63. The Referral Advantage: Selling Through Partnerships That Scale
Referrals aren’t just a nice-to-have — they’re one of the most powerful (and underused) levers in B2B sales. In this episode, Harry Kendlbacher sits down with Ben Cronsberry, GTM Operations Lead at Shopify, to unpack what it really takes to build a scalable, repeatable referral engine. They discuss:...
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