B2B Sales Trends
Each episode breaks down real-world B2B sales strategy, enterprise go-to-market execution, and revenue leadership playbooks from the operators driving modern growth.
If you're building or scaling a B2B sales organization, this podcast gives you the insights behind today's most effective sales and GTM strategies.
Salesloft CRO on Why More AI Tools Aren’t Fixing Sales
AI in sales promises greater productivity, but more tools don't automatically lead to better results. Brian Benfer, CRO at Salesloft, explains why the real opportunity is turning revenue insights into action while keeping human judgment at the heart of selling. ⏱️ Timestamps 00:00 – AI in sales: Clo...
Why a Subscription Based Business Model Can Look Worse Before It Works
A subscription based business model can make a business stronger over time. But during the transition, the numbers can look worse before they improve. Luis Brito, former CRO of ALLPLAN, explains why moving from perpetual software licenses to subscriptions requires far more than a pricing change. It ...
GE Vernova’s Global Accounts Leader on Influencing Customer Decisions
Outcome based selling starts before customers have fully defined what they need. In this episode of the B2B Sales Trends Podcast, host Harry Kendlbacher speaks with Stefan Hartge, Global Head of Strategic Accounts Management at GE Vernova, about how sales teams can engage earlier, influence customer...
Simpli.fi SVP of Sales on Getting More From a Smaller BDR Team
Outbound sales is not always a headcount problem. In this episode, Harry Kendlbacher speaks with Adam Roberts, SVP of Sales at Simpli.fi, about how a smaller BDR team can outperform a much larger one through better targeting, tools, processes, and AI. The conversation explores what makes an outbound...
On MedTech Sales and Finding Growth Inside Existing Accounts
A strong go to market strategy starts with how customers buy, not how your company is organized. Ryan Carpentier, Chief Commercial Officer at NAMSA, shares how he's rethinking Medtech sales, unlocking growth within existing accounts, and building a more strategic commercial model. ⏱️ Timestamps: 00:...