B2B Sales Trends
Top Performers Aren’t Fearless - They Lean In
Sales psychology isn’t about confidence alone - it’s about staying present in uncomfortable conversations. High-performing teams lean in despite the fear. ▶️ Watch the full episode to learn why strategic selling starts where comfort ends.
Strategic Selling Means Having the Conversations Others Avoid
Sales psychology and strategic selling are the real drivers of sales performance - not another sales process, CRM tweak, or enablement playbook. In this solo episode, we unpack why outcome-based selling and the uncomfortable conversations most reps avoid are what truly move B2B deals forward. In thi...
Outcome-Based Selling: The Belief Leaders Must Unlearn
Old-school selling is dead. Outcome-based selling demands a new definition of value. 🎧 Watch the full conversation with Michael Oren.
Outcome-Based Selling: Why Most Sales Transformations Stall
Outcome-Based Selling sounds powerful - but most sales transformation efforts stall because organizations still think like product companies. In this episode, we unpack what it really takes to shift from product selling to true customer centricity and enterprise sales strategy. In this episode of th...
Why B2B Sales Fail - The Hidden Deal Killer
An Ericsson executive breaks down why B2B sales deals fail - and why miscommunication is the real deal killer. 🎧 Full episode with Bassem Salameh: https://youtu.be/O8HBsyEoFZQ