New Episodes Weekly

B2B Sales Trends

with Harry Kendlbacher

The podcast for B2B sales leaders who want to win more deals, protect margins, shorten sales cycles, and drive higher-value conversations. New episodes every Thursday!

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Brought to you by Global Performance Group

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Latest Episodes

168. Salesloft CRO on Why More AI Tools Aren’t Fixing Sales w/ Brian Benfer
B2B Sales TrendsOctober 22, 202600:28:0025.64 MB

168. Salesloft CRO on Why More AI Tools Aren’t Fixing Sales w/ Brian Benfer

AI in sales promises greater productivity, but more tools don't automatically lead to better results. Brian Benfer, CRO at Salesloft, explains why the real opportunity is turning revenue insights into action while keeping human judgment at the heart of selling. ⏱️ Timestamps 00:00 – AI in sales: Clo...

167. Why a Subscription Based Business Model Can Look Worse Before It Works w/ Luis Brito
B2B Sales TrendsOctober 20, 202600:23:5721.93 MB

167. Why a Subscription Based Business Model Can Look Worse Before It Works w/ Luis Brito

A subscription based business model can make a business stronger over time. But during the transition, the numbers can look worse before they improve. Luis Brito, former CRO of ALLPLAN, explains why moving from perpetual software licenses to subscriptions requires far more than a pricing change. It ...

166. GE Vernova’s Global Accounts Leader on Influencing Customer Decisions w/ Stefan Hartge
B2B Sales TrendsOctober 15, 202600:23:5521.9 MB

166. GE Vernova’s Global Accounts Leader on Influencing Customer Decisions w/ Stefan Hartge

Outcome based selling starts before customers have fully defined what they need. In this episode of the B2B Sales Trends Podcast, host Harry Kendlbacher speaks with Stefan Hartge, Global Head of Strategic Accounts Management at GE Vernova, about how sales teams can engage earlier, influence customer...

Meet your host:

Harry Kendlbacher

"I created this podcast to share unfiltered conversations with sales leaders who are driving change in B2B sales."

Harry Kendlbacher is the co-founder and CEO of Global Performance Group, a sales and revenue improvement boutique. With 25 years in the industry, Harry has seen firsthand what it takes to win in B2B sales, and more importantly - what holds teams back. This podcast is about sharing those insights.

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