New Episodes Weekly
B2B Sales Trends
with Harry Kendlbacher
The podcast for B2B sales leaders who want to win more deals, protect margins, shorten sales cycles, and drive higher-value conversations. New episodes every Thursday!
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Latest Episodes
167. Why a Subscription Based Business Model Can Look Worse Before It Works w/ Luis Brito
A subscription based business model can make a business stronger over time. But during the transition, the numbers can look worse before they improve. Luis Brito, former CRO of ALLPLAN, explains why moving from perpetual software licenses to subscriptions requires far more than a pricing change. It ...
166. GE Vernova’s Global Accounts Leader on Influencing Customer Decisions w/ Stefan Hartge
Outcome based selling starts before customers have fully defined what they need. In this episode of the B2B Sales Trends Podcast, host Harry Kendlbacher speaks with Stefan Hartge, Global Head of Strategic Accounts Management at GE Vernova, about how sales teams can engage earlier, influence customer...
165. Simpli.fi SVP of Sales on Getting More From a Smaller BDR Team w/ Adam Roberts
Outbound sales is not always a headcount problem. In this episode, Harry Kendlbacher speaks with Adam Roberts, SVP of Sales at Simpli.fi, about how a smaller BDR team can outperform a much larger one through better targeting, tools, processes, and AI. The conversation explores what makes an outbound...

Meet your host:
Harry Kendlbacher
"I created this podcast to share unfiltered conversations with sales leaders who are driving change in B2B sales."
Harry Kendlbacher is the co-founder and CEO of Global Performance Group, a sales and revenue improvement boutique. With 25 years in the industry, Harry has seen firsthand what it takes to win in B2B sales, and more importantly - what holds teams back. This podcast is about sharing those insights.
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