57. The Hidden Cost of Selling Too Fast: Slowing Down to Win Big
B2B Sales TrendsJune 12, 202500:26:42

57. The Hidden Cost of Selling Too Fast: Slowing Down to Win Big

Rich Sander, Commercial Vice President at Smurfit WestRock, joins Harry Kendlbacher to talk about how slowing down can actually accelerate growth. In an age of automation and urgency, Rich makes the case for being deliberate — in discovery, in building relationships, and in understanding what really matters to your buyers.