In this episode, Harry Kendlbacher sits down with Ben Cronsberry, GTM Operations Lead at Shopify, to unpack what it really takes to build a scalable, repeatable referral engine.
They discuss:
- Why referral-based selling is about mindset, not just motion
- How to activate your internal and external networks in a way that drives results
- The role of trust, timing, and consistency in ecosystem-led growth
- And what most teams get wrong when trying to turn relationships into revenue
If you’re thinking about how to grow pipeline without burning budget — this one’s for you.