In this episode of the B2B Sales Trends Podcast, Harry sits down with Trushar Patel, GM Northwest Europe at Vantive, to explore what actually wins enterprise sales today.
From stakeholder management and strategic partnerships to consultative selling and sales team collaboration, Trushar shares why modern B2B sales professionals must evolve from product promoters into trusted advisors and business coordinators.
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📘 Download the whitepaper “You’re Entering the Deal Too Late”:
👉 https://globalperformancegroup.com/resources/#papers
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⏱️ Timestamps:
00:00 – Why complex B2B sales are lost internally
02:20 – Stakeholder management and organizational alignment
04:20 – Understanding customer needs before you sell
07:00 – Consultative selling and building strategic partnerships
13:30 – Why preparation wins complex B2B deals
23:05 – Why salespeople need to reinvent themselves
What You'll Learn:
• Why stakeholder management matters more than price in complex B2B sales
• How top sales leaders build strategic partnerships that survive uncertainty
• The shift from traditional selling to consultative selling
• How sales team collaboration improves enterprise sales outcomes
• Why patience and preparation are critical in key account management
👤 About Guest
Trushar Patel is General Manager, Northwest Europe at Vantive. With more than 20 years of international experience across finance, business development, and general management, he specializes in business growth, commercial leadership, and building high performing teams across diverse markets.
Connect with Trushar Patel on LinkedIn: https://www.linkedin.com/in/trusharpatel-be/
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🔗 Explore more at https://globalperformancegroup.com/
📘 Download the whitepaper “You’re Entering the Deal Too Late”:
👉 https://globalperformancegroup.com/resources/#papers
📈 Try the Revenue Accelerator:
👉 https://revenueaccelerator.globalperformancegroup.com
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