JD Singh, SVP and Global Head of Sales for Enterprise Solutions at S&P Global, joins Harry Kendlbacher to discuss why the entire B2B sales process is a series of small negotiations - from earning the first meeting and establishing credibility to gaining stakeholder access and ultimately reaching a commercial agreement.
📄 Free White Paper: Day Zero – Why Revenue Is Won Before the First Meeting
Today’s B2B buying journey starts long before the first sales conversation. Day Zero explores how leading sales organizations build credibility, influence buying decisions, and create buyer confidence before an opportunity ever enters the pipeline.
Download the free white paper: https://globalperformancegroup.com/white-papers/day-zero-why-revenue-is-won-before-the-first-meeting/
Subscribe for more conversations with leading CROs and go-to-market executives on B2B sales, enterprise selling, negotiation, sales leadership, and revenue growth.
#SalesNegotiation #B2BSales #EnterpriseSales #SalesStrategy #SalesLeadership #Negotiation #B2BSelling