Your Ideal Customer Isn’t Always the Right Opportunity
B2B Sales TrendsSeptember 16, 202600:00:46

Your Ideal Customer Isn’t Always the Right Opportunity

Your ideal customer profile is only the first filter.
Andrew Fleming, SVP, Global Head of Sales and Enterprise Client Solutions at Labcorp, explains why sales teams also need to assess whether the specific opportunity is worth pursuing.

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b2b sales, B2B Sales Strategy, sales pipeline management, Ideal Customer Profile, consultative selling,