Brian Benfer, CRO at Salesloft, on why product expertise matters in modern B2B sales. As customer conversations become more technical, sellers need to understand the tools they sell to build trust, credibility, and better customer outcomes.
🎙 B2B Sales Trends Podcast, brought to you by Global Performance Group.
ai in sales, Go to market strategy, B2B Sales Strategy, Sales Leadership, sales forecasting,
