From enterprise sales and consultative selling to AI in sales and stakeholder engagement, this conversation breaks down the mindset shift behind modern B2B selling and sales leadership performance.
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⏱️ Timestamps:
00:00 – Why outcome based selling is replacing feature selling
03:25 – Sales transformation inside Siemens Energy
04:53 – How elite sellers prepare for enterprise sales meetings
07:08 – Stakeholder engagement and building a business case
15:25 – AI in sales: automate admin, protect human value
23:04 – The 3 sales skills top performers need now
You’ll learn:
• Why technical expertise alone no longer wins B2B sales
• How consultative selling creates larger opportunities
• Where AI in sales adds value without hurting trust
• The mindset shift from seller to owner of customer outcomes
💡 Key Takeaways
• Outcome based selling means leading with results, not products.
• The best sellers understand balance sheets, market pressure, and executive priorities.
• AI should remove low value tasks so sellers can focus on human conversations.
• Strong qualification saves time and increases win rates.
• Curiosity, empathy, and disciplined execution define elite sales talent.
👤 About Guest
Monia Munari is Senior Vice President of Sales, Grid Technologies at Siemens Energy. With 15+ years of international leadership experience across technical, operational, and commercial roles, she specializes in sales transformation, profitable growth, and leading high-performing teams.
Connect with Monia Munari on LinkedIn: https://www.linkedin.com/in/monia-munari-26b5b542/
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📘 Get the 26 Sales Trends for 2026 report:
👉 https://globalperformancegroup.com/26-sales-trends/
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