The Revenue Opportunity Hiding in Your Existing Customers
B2B Sales TrendsOctober 29, 202600:06:15

The Revenue Opportunity Hiding in Your Existing Customers

What if your next major growth opportunity isn't a new customer, but an account you're already serving?

Ryan Carpentier, Chief Commercial Officer at NAMSA, joins Harry Kendlbacher on the B2B Sales Trends Podcast to discuss why expanding existing accounts requires a different approach to sales, account planning, and customer engagement.

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b2b sales, account growth, existing customer growth, customer expansion, account expansion,