Why Sales Leaders Are Mistaking Technology for Customer Engagement
B2B Sales TrendsSeptember 21, 202600:04:05

Why Sales Leaders Are Mistaking Technology for Customer Engagement

Sales teams have more technology than ever, but that does not mean they are getting better at engaging customers.

Jake Harris, Chief Sales Officer at TestEquity, joins Harry Kendlbacher to discuss why making technology the center of customer engagement can be a mistake, why trusted sales relationships still matter, and how sales leaders can lose sight of what customers actually value.

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