Why Subscription Sales Requires a Complete Rethink of Your Sales Team
B2B Sales TrendsNovember 06, 202600:05:53

Why Subscription Sales Requires a Complete Rethink of Your Sales Team

What happens when you're making the right strategic move, but your revenue numbers suddenly tell a different story?

Luis Brito, former Chief Revenue Officer at Allplan, joins Harry Kendlbacher on the B2B Sales Trends Podcast to discuss the challenges of transitioning from perpetual software licenses to a subscription business model, and what commercial leaders need to rethink along the way.

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subscription business model, subscription sales, SaaS sales, recurring revenue, ARR,