B2B Sales Trends
143. The Best Sales Teams Don't Scale With More Process w/ Jesse Davis
Sales management often focuses on adding more process. Jesse Davis believes that's exactly what slows great sales teams down. In this episode of the B2B Sales Trends Podcast, Harry sits down with Jesse Davis, Head of Sales at Dandy, to explore why the best sales organizations don't scale through mor...
142. The New Rules of Cybersecurity Buying in the Age of AI w/ Marty Overman
Cybersecurity sales has become harder because buyers trust products less and scrutinize every decision more. The sellers winning today aren't better presenters. They're better problem experts. In this episode of the B2B Sales Trends Podcast, Harry sits down with Marty Overman, EVP Americas Sales at ...
141. Modern Buyers Changed. Has Your Sales Team? w/ Michael Aronowitz
B2B Sales Training isn't broken because sellers lack knowledge. It's broken because today's buyers demand a completely different way of selling. In this episode of the B2B Sales Trends Podcast, Harry sits down with Michael Aronowitz, SVP of Revenue Growth at VXI Global Solutions, to discuss why mode...
140. Why Selling Software Isn't a Motivation Problem w/ Juha Mirsch
Sales enablement often fails because companies ask sales teams to sell software using a system designed for hardware. In this episode of the B2B Sales Trends Podcast, Harry sits down with Juha Mirsch, Global Sales Enablement Lead for ABB's Digital Portfolio, to explore why digital transformation sta...
139. Most Client Briefs Miss the Real Problem w/ Emma Beckmann
Most client briefs describe symptoms, not the real problem. In this episode, Emma Beckmann explains why Consultative Selling starts by challenging assumptions, uncovering hidden business challenges, and reframing the conversation before proposing a solution. Harry sits down with Emma Beckmann, Group...
