Complex B2B sales are not won by scripts, CRMs, or luck. They are won by sales leaders who understand stakeholder management, relationship selling, enterprise sales strategy, and how decisions really get made inside large organizations. In this episode of the B2B Sales Trends Podcast, Harry sits down with Stuart Green, SVP and GM at Veradigm, to unpack the realities behind modern b2b selling. They explore how elite sales professionals navigate complex buying groups, use AI in sales without replacing human judgment, and build long term customer trust that drives real commercial outcomes. This episode is for anyone in sales leadership, account based selling, enterprise sales, or modern go to market strategy. 🔗 Explore more insights: https://globalperformancegroup.com/ 📘 Get the 26 Sales Trends for 2026 report: 👉 https://globalperformancegroup.com/26-sales-trends/ ⏱️ Timestamps: 00:00 – Why complex B2B sales are rarely “easy wins” 04:12 – Stakeholder management and target account selling strategies 09:06 – The hidden complexity behind enterprise sales strategy 14:42 – Customer driven demand vs transactional b2b selling 22:33 – How AI in sales and sales technology should support thinking 33:00 – The mindset elite sales leadership teams use to win complex deals In this episode, you’ll learn: • Why relationship selling still matters in modern B2B sales • How elite sellers navigate hidden decision makers in enterprise deals • Where sales technology and AI help sales teams perform better • The mindset shifts required for high performance sales leadership 💡 Key Takeaways
• Complex B2B sales are won through stakeholder alignment, not product pitches • Great salespeople focus on customer outcomes before pushing solutions • AI in sales should improve decision making, not replace critical thinking • Enterprise sales strategy requires early relationship building long before the deal appears • Elite sellers adapt quickly, stay resilient under pressure, and continuously challenge assumptions 👤 About Guest
Stuart Green is SVP and GM at Veradigm. Known for his experience leading enterprise commercial teams and navigating highly complex sales environments, Stuart helps organizations improve strategic selling, customer alignment, and long-term account growth across large multinational markets.
Connect with Stuart Green on LinkedIn: https://www.linkedin.com/in/stuartgreen22/ If this episode sparked new thinking, share it with your team.
🎧 Subscribe for weekly insights on modern selling, leadership, and performance. 🔗 Explore more at https://globalperformancegroup.com/ 📘 Get the 26 Sales Trends for 2026 report: 👉 https://globalperformancegroup.com/26-sales-trends/ 🎙️ Want to Be a Guest on B2B Sales Trends? We feature senior B2B sales leaders, commercial executives, and operators shaping modern go to market strategy.
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