"When someone objects, you're actually getting a piece of information about them that you didn't know before. That’s a great opportunity—because with information, you can really work to solve problems and understand a client better, which means your solution will be more tailored to them."
45. Reframing Objections to Unlock Better Outcomes: Critical Sales Skills for 2025
In the latest episode of B2B Sales Trends, Harry Kendlbacher is joined by Lauren Cursiter, Global Marketing & Communications Manager at Google, to discuss how sales professionals can shift their mindset and approach to navigate the evolving sales landscape in 2025. Lauren shares insights on why atte...
What separates top sales professionals from the rest? In 2025, the ability to handle objections, engage multiple stakeholders, and craft meaningful conversations will be more important than ever.
In this episode of B2B Sales Trends, Harry Kendlbacher sits down with Lauren Cursiter, Global Marketing Communications Manager at Google, to break down the essential sales skills for the year ahead. They explore how to move beyond transactional selling and create real value in an increasingly complex B2B environment.
What You’ll Learn in This Episode:
✔ Why objections are discovery tools, not deal-killers – The best salespeople don’t just overcome objections; they use them to dig deeper and uncover what truly matters to buyers.
✔ How to navigate multi-stakeholder sales – When multiple decision-makers are involved, aligning interests and driving consensus becomes a critical skill. What’s the best way to do it?
✔ The power of collaboration over persuasion – In today’s sales landscape, success isn’t about having the perfect pitch—it’s about working with buyers to co-create solutions that drive real impact.
✔ Why great salespeople ask better questions – The right questions don’t just gather information; they reveal needs buyers haven’t even considered yet. But how do you craft questions that get to the heart of the problem?
✔ How to avoid generic sales pitches – Buyers today are more informed than ever. If your approach isn’t tailored to their specific challenges, you’re already losing the deal. What can sales teams do to make their messaging stand out?
If you’re looking to sharpen your sales approach, engage clients more effectively, and drive better outcomes, this episode is for you.