“It’s one thing to think differently, but if you’re not acting differently, you’re not going to move the needle.”
— David Winneberger
51. Why Thinking Differently Isn’t Enough—Sales Success Comes from Action
In this episode of the B2B Sales Trends podcast, Harry Kendlbacher sits down with David Winneberger, Vice President and Head of Global Sales & Customer Service at Siemens Healthineers, to explore what it really takes to transform B2B sales teams. They unpack why breaking out of a traditional sales m...
In episode 51 of the B2B Sales Trends podcast, Harry Kendlbacher sits down with David Winneberger, Vice President and Head of Global Sales & Customer Service at Siemens Healthineers, to explore what truly drives transformation in B2B sales.
The conversation covers why shifting sales performance isn’t just about new strategies or tools — it’s about building a culture where people are willing to act differently, not just think differently.
What You’ll Learn in This Episode
✔ Why mindset change needs to translate into behavior change
David explains why it’s not enough for teams to simply “buy in” conceptually — they have to take action, experiment, and break free from old habits.
✔ The underestimated role of service engineers and technical teams
Sales opportunities often come from the people closest to the customer, not just the sales reps. David shares how integrating service and technical teams into the sales process can unlock untapped growth.
✔ How to navigate complexity in large organizations
From cross-functional alignment to stakeholder buy-in, David reflects on the realities of driving change inside a global enterprise.
✔ The future of sales: data, digital tools, and human connection
Even as automation and AI reshape B2B sales, David argues that human interaction remains a critical differentiator — but it’s evolving fast.
If you want to learn how to move beyond surface-level selling and create real customer impact, this episode is for you.