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Timestamps:
00:00 – Building a coaching culture inside global sales teams
03:45 – Culture as a foundation for scaling sales teams
07:20 – Why sales coaching builds critical thinking & autonomy
11:35 – Leadership development during hyper-growth
16:00 – Customer centricity as a cultural outcome
19:45 – The link between value based selling & curious conversations
A coaching-first culture unlocks stronger conversations, better qualification, and more meaningful customer outcomes. In this episode, Andre explains how sales coaching fuels cross-functional collaboration, strengthens customer relationships, and prepares new leaders to scale. It’s a masterclass in leadership development, emotional intelligence, and building sales teams that win through understanding - not pressure.
You’ll learn:
– Why coaching empowers better decisions across sales teams
– How culture enables customer centricity at scale
– Why curiosity is the engine of value based selling
– What leaders must do to accelerate leadership development
– How to avoid the pitfalls that limit sales leadership and growth
💡 Key Takeaways
– Coaching creates autonomy; telling creates dependency.
– Culture is the ultimate performance multiplier for sales teams.
– Customer centricity starts with how you support your employees.
– Value based selling requires curiosity, not assumptions.
– Leadership development must include space to fail, learn, and grow.
👤 About Guest
Andre Schindler is the GM EMEA & SVP Global Sales at NinjaOne, overseeing global SDR, sales, and post-sales functions while driving sales leadership and scaling sales teams across EMEA, APAC, and the U.S. Known for his coaching-centric leadership style, he builds high-performing teams through culture, autonomy, and deep customer focus.
Connect with Andre on LinkedIn: https://www.linkedin.com/in/andre-schindler-0a209334/
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